If you’re here, you probably got my letter.

I’m not gonna hard-sell you. To me, this is a no-brainer:
 
If the SEC allows you to use customer testimonials in your marketing, take FULL advantage.
 
Google reviews are powerful, but they’re just the beginning. I can help you with that and a whole lot more. 

Helpful links about the SEC ruling:

Here’s some light, weekend reading from the SEC:
The SEC’s press release
Statement from the SEC’s Commissioner
 
Here’s some marketing advice from ALM Think Advisor (an authoritative resource for financial planners, if you don’t already know):
Make the Most of the SEC’s New Ad Rule
 
Here are some practical pointers from a compliance standpoint (care of the law firm Stark & Stark, founded in 1933, whoa!):
A List of Practical Pointers

Here's my basic pitch


Your prospects need two things:
  • to find you, and
  • to trust you.

As a Certified SEO Copywriter, I'll work with "Local SEO" strategies to improve your visibility in Google.*

Next, as a Customer Success Story expert, I'll write compelling stories about how you’ve helped your clients succeed. That way, your prospects have proof you can deliver.
Speaking of delivering:
See what I’ve done for folks like you
on my Portfolio page.

Looking for more detailed information?
See my homepage
Or, cut to the chase and get in touch!
*SEO: "Search Engine Optimization." I'll optimize your website copy and more to help your site appear higher in Google. "Local SEO" strategies are tailored towards businesses that serve their local communities.

A few low-priced ways to start:

$200 Google My Business optimization:

First, I'll interview you to discover what makes you stand out from the crowd (i.e., your Unique Value Proposition or UVP)

Next, I’ll confirm that your contact information is consistent across Google My Business* (GMB), your site, and other platforms.

I’ll look into how much you’re using the following GMB features to see if there’s room for improvement.
  • Primary & secondary business categories
  • Targeted search terms (“keywords”) to help people find you on Google
  • Products & Services
  • Photos
  • Google Posts
  • Q&A
  • Identity Attributes
  • Reviews

Finally, we’ll meet to discuss recommendations, a brief analysis of your competition, and more.

*aka "Google Business Profile"
Image of woman greeting a man, she has a big smile and strong handshake. Focus in on her, we see only the back of his head. She's wearing a casual white suit jacket and is holding some papers. He is in a grey sweater.
Some experts say that Google My Business is your new first impression.
Questions? Ready to start?

$200 Website SEO audit:

First, I'll interview you to discover what makes you stand out from the crowd (i.e., your Unique Value Proposition or UVP)

Next, I’ll audit your web copy for humans:
  • Does the copy speak to your UVP?
  • Does the copy answer the prospect’s basic question: “What’s in it for me?”

I'll audit the site for Google & Local SEO:
  • Does your location show up in Google search?
  • What search terms (“keyphrases”) are you targeting to help people find you on Google?
  • Are organizations in your community linking to your site?

Finally, we’ll meet to discuss recommendations, a brief analysis of your competition, and more.
Image of a middle-aged woman and man looking a laptop and smiling as if they've found what they want. SEO will help customers find you and it's a service of 4-Good Writing.
SEO helps your business appear more prominently in Google so your prospects can find you.
Want to learn more?

Customer success story rates & overview:

400 – 500 words: $800.
800 – 900 words: to $1500.

Overview:
Everybody loves a testimonial. But honestly, they don’t go into much detail.
 
That’s okay for the local ice cream shop, but for life-changing decisions, people need more information.

Customer Success Stories (aka case studies) are extended testimonials that educate readers about your solutions and prove that you can deliver by tapping the voice of your happy customers.

The process includes one interview with you, and another with one of your happy customers.

These stories follow a simple, but powerful narrative: the challenges your client was facing, the solutions you provided, and the results you helped them achieve.
Creating Customer Success Story, “step-by-step”:
  1. Research your company: What are your unique solutions? What are the challenges your clients are facing?
  2. Create questionnaire #1, then interview, connect, and learn from you: Why do people come to you and not somebody else? What makes your company stand out from the crowd?
  3. Create questionnaire #2, then interview, connect, and learn from a happy customer: What were their challenges? What solutions did you provide? What results did you help them achieve?
  4. Analyze interviews and write the success story: What are the most powerful themes and quotations? What is the human story that will best engage and inform the reader? What are the most important results that you helped your customer achieve?
  5. Deliver Customer Success Story to you.

In sum:
Long-form content like customer success stories are critical for your marketing efforts.
  • Educate your prospects about your solutions.
  • Repurpose quotations for social media, newsletters, blog posts, and more.
  • Great for SEO. Google values content that reflects Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). Case studies will meet Google’s high standards.
Image of a woman telling a story and a man listening. We see the woman's face, and the back of the man's head. She's middle-aged, he appears to be younger. They're sitting at a table with a laptop, but their focus is on their conversation. This image is important here because interviewing and story telling is an essential part of creating a customer success story.
When your happy customers tell authentic success stories, your prospects listen.
Want to learn more?

Get in touch, I'm a nice guy

Email me: [email protected]  Or, fill out this nifty form:
4-Good ​Writing Services
Mike Putnam, M.Ed., Ph.D.
Brooklyn, NY USA
[email protected]

                                                                                
        

© 2024 4-Good Writing Services