Your prospects need two simple things:

They need to
find you.

And they need to
trust you.

SEO Copywriting

They'll find you.

First, I’ll create customized Local SEO strategies for your website, your Google My Business page, and more, so you'll stand out when customers search.

Customer Success Stories

They'll trust you.

Second, my in-depth Customer Success Stories (aka case studies) will give your prospects the proof they need to buy with confidence.

Local businesses need customized “Local SEO” strategies to show up in Google.

Here’s how I’ll help:

• Increase your visibility in Google’s local search results without buying ads

• I’ll optimize your Google My Business* page (your new first impression) and other critical profiles as well
• Focus your site content on the unique benefits you offer your prospects (your UVP)
• Brainstorm ways to engage with the community to encourage other local sites to link to your site.
  

*aka "Google Business Profile"

SEO Content Institute
Heather Lloyd-Martin, CEO
"The pioneer of SEO copywriting" -- Forbes

SEO: No magic pill
 
There’s no magic pill to make your business appear in Google’s top ten results. It takes time, hard work, and skill to weave together the different factors that play into Google’s algorithm. 
 
You see, Google wants to be useful and valuable to its users. So for example, when other local organizations link to your website, Google gets the message that your business is valuable to the community. Links are only one way to demonstrate value but they go a long way to boosting your position in Google’s search results.
 
Here are some other strategies we can use to raise your position in Google: optimize your site for local search, create localized content, solicit & manage reviews, make sure your business information is consistent across the web, and much more.
 
And of course, I’ll monitor your site regularly to make sure it stays competitive and remains as high as possible on Google’s pages.

"Hiring Mike was one of the best decisions I've ever made! He is a seasoned professional through and through, and such a pleasure to work with! If you are looking for a professional content writer with exceptional rapport and expertise, hire Mike. You will not be disappointed."

          ~ Nicole Spatz, Marketing Project Manager at Pollfish

Customer success stories: proof that you can deliver.

• Purpose: highlight a happy customer’s voice and their positive experiences with your products and services
• Source of information: draws primarily on interviews  with you and your customer
• Style: reads like a “feature story," and follows a problem > solution > results narrative
  
• Length: one to four pages (depending on graphics)
  

My unanimous 5 star feedback has earned me a “Top Rated” badge on Upwork. Check out my profile.

More than a simple testimonial

Everybody loves a testimonial, but customer success story guru Casey Hibbard argues that case studies are testimonials and a whole lot more.
 
Like testimonials, a customer success story (aka case study) showcases the results that you helped a client achieve. Unlike testimonials, case studies dive deep into client experiences by using a problem > solution > results style narrative to educate the reader about your solutions and measurable results. Insight like this goes far beyond a simple “Wow, great ice cream!” style testimonial.
 
More than a single-use marketing tool, case studies can also be repurposed to create all kinds of additional content. For example, they can be published in trade journals, edited for newsletters, grant applications, press releases, email outreach, one-pagers, and more.

Meet the Writer

My clients have called me ‘Talented!’ ‘Amazing!’ ‘Skilled!’ ‘Gifted!’ … Wait, gifted?
That last one is a bit much, right?

Toni Morrison I’m not, but the others I’ll take.

Seriously though, I’m a New York-based writer and storyteller. I hold a Ph.D. in qualitative sociology, and have conducted over 200 in-depth interviews. Interviewing you or another company representative helps me create content with a deep understanding of your business.

I come to this work from academia where I was an award-winning professor of writing at two NYC area universities. My journalism-quality writing means jargon-free, pleasure-to-read prose, rich with compelling quotations.

I love my work, and I love my life outside work too:

• I’m a loving father and devoted husband.
• I’m an official Spanish language nerd and a life-long guitar player.
• I also love to brighten up your day with witty tidbits. Here’s a favorite bumper sticker: “What if the hokey-pokey really is what it’s all about?”

► As Walt Whitman said, “I contain multitudes.”

See what I’ve done for folks like you
on my Portfolio page.

What are my clients saying?

This is what my clients are saying:

"Mike was a pleasure to work with. Not only did he deliver two amazing client success stories that we will use in our marketing efforts, but he was also super helpful in recruiting interviewees, creating a questionnaire, and facilitating discussions with staff so he could have a deeper understanding of our services.

I was so pleased when Mike committed to working with us again."

       ~ Calvin Burton, Communications Director, Exchange Family Center

Set up a friendly call!

Shoot me an email: [email protected]  Or, fill out this nice little form: